• Q&A with DC/LA underground artists SO {Standing Ovation}

    What up SO {Standing Ovation} , we really enjoyed your new video “SPEED”. How long have you been rapping? What area code in LA do you rep? How did you get started? And how did you come up with SO?

    The Character: Man, LA is such a wild place. I’m still trying to understand it let alone rep it. I’ve been rapping ever since I fell in love with hip hop music you know a versus here a versus there. Professionally though where people actually gave a shit about what I had to say, probably 15 years. I’d been making music with Time Machine and I met Bronze Baby Shoes through Jaysonic. Bronze Baby Shoes was playing beats up at Jaysonic’s house and that beat would later become our first song “Say What” and the rest is history. We’ve actually changed our name from “Nine:Fifteen” to “SO”. The music we started making was just so different from how we originally started out so we figured we should re brand it with a different name. Our style is whatever we feel so that lead us to call the group “SO”. We’ll make shit that makes no sense or that doesn’t logically fit into a project and be like, “SO”!

    Bronze Baby Shoes: I’m actually from Alexandria VA 22314, just outside Washington DC.

    How do you feel about the over saturated online Hip Hop promo game today? As you can clearly see, there are thousands of rappers be born everyday, trying to get fame overnight! ESPECIALLY IN LA!! LOL What separates you from the pack? What makes you different?

    Bronze Baby Shoes: The Hip Hop promo game has definitely evolved since we started putting out records. I think what separates us from the pack is that we’ve actually been at it since 2001 with our first 7inch release, “Say What”. That’s 15 years of grinding. We started as Nine:Fifteen, then wanted to really experiment with the music and SO {Standing Ovation} evolved out of Nine:Fifteen. There is absolutely no overnight success here. Just blood, sweet, and tears. What’s changed is we used to put money into pressing records. Now we put money into promotion because it’s very difficult to cut through the herd otherwise.

    The Character: Our sound definitely makes us different it’s pretty difficult to brand us and that’s a double edge sword. It’s really easy to get caught up in trends and doing what’s hot at the time but we’re pretty good at creating our own lane. That can make it hard for people to relate to what you’re doing but we always get respect for doing our own thing.

    Please breakdown the creative process of your latest video “Speed”.

    The Character: I like to work with found footage and I’ve been spending a lot of time with Adobe After Effects lately so I wanted to play off the title of the project with the COLISEUM. There always has to be the element of sexiness. Provided I had the budget, it would’ve been some straight up eyes wide shut not safe for work shit.

    Who are your West-Coast Hip Hop influences?

    The Character: It’s difficult to distinguish between what you like and who actually influenced you. I love all the popular 90s West Coast groups in but it’s hard to say if I was in influenced by them. I can definitely say I was inspired by those groups and wanted to make records that are at least as good as theirs. Groups like The Nonce, Pharcyde, Souls of Mischief, Hieroglyphics, Madlib…

    Bronze Baby Shoes: RBL Posse, 415, E-40, Lootpack, Madlib, Justin Warfield, The Pharcyde, Freestyle Fellowship, Forrest Fires Collective, Tyler the Creator. Really there are too many to name.

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  • SO {Standing Ovation} Speed video

    Throughout the years of Hip Hop history, many artists have aimed to expand the realms of the genre as we know it by channeling into new lyrical approaches and abstract sound engineering. Enter SO, a uniquely different pair consisting of Virginian producer Bronze Baby Shoes and emcee frontman, The Character. The best way to describe their sound would be The Beastie Boys crossed with Rage Against The Machine and Enigma.

    In their latest offering, the visual for “SPEED”, Standing Ovation incorporates mystical imagery that is aimed at sparking brain cells into a deep thought. Not your typical backback based Hip Hop but none the less, SO offers up music for the mental. The song will be featured on their “COLISEUM” project slated to drop at the turn of the year on January 17th. Press play and prepare to enter the outer realms of “SPEED”below.

    Source: Get Your Buzz Up

  • SO {Standing Ovation} – SPEED

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